In the mid 1950’s, successful LA builder George Alexander & his son, Robert, moved to Palm Springs. They founded The Alexander Company, & over 2,000 homes later, transformed Palm Springs a mecca for Midcentury Modern Architecture.
Teaming with architecture firm Palmer & Krisel, Alexander was able to devise a quasi-modular system by offering 5 different rooflines & a variety of exterior veneers to produce custom-looking homes which were affordable to the middle class.
Alexander homes weren’t just for the everyday American. designing Elvis & Priscilla Presley’s Honeymoon House among others. Sadly, the Alexander Company came to an abrupt end when Robert & his entire family were killed in a 1965 plane crash. To MCM lovers, however, their mark on American architecture will live on forever.